According to Nielsen’s analysis of macroeconomic variables, historical trends and consumer behavior, products such as seafood, dry pasta and candy are most immune1 to a recession. Beer and pasta sauces also show some level of immunity to recessionary times. Those products among the most vulnerable or recession-prone include carbonated beverages, eggs, cups/plates, food prep/storage items and tobacco.
June 9, 2008
Buy Beer, Sell Eggs
Nielsen's data on consumer purchases during periods of recession:
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I find the food storage one odd. We have spent about 50 bucks this month on reusable storage containers so we can save money buying grains and beans in bulk. And, I might not be buying any less beer, but I do feel worse when I do break down and buy it.
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