China's Red Herring

If you thought the elections this year were going to be shaped by the rise of the internet community wait till you see what they're shoving down the tubes for the olympics.  With fairly little mainstream press so far, but apparently the backing of both the Olympic Committee and McDonald's, the Olympic ARG launched earlier this month and will apparently culminate somehow at the opening ceremonies.  Entitled, Find the Lost Ring, it involves . . . man, I don't know what the crap it involves.  Try to sort it out yourself - here's the website, here's the wiki and below is the "trailer."

And yes, that tattoo on her arm is apparently written in esperanto.  ES. PE. RAN. TO.  Asia rules.