A Better Milk Jug?

Apparently, Wal-Mart, Sam's Club, and Costco will soon be switching to a redesigned milk jug, which, I assume, means everyone else will be switching soon enough as well.  I don't shop at those stores so I haven't seen one in the wild yet but the audio slideshow has some good pictures and info on the design.  Here's the side by side analysis of the old and new jugs: